GIUSEPPE VETRANO - DIRECTOR, DOP & EDITOR
What makes Giuseppe different? He does made-to-measure in a mass-produced world. He blends over 15 years of experience in filmmaking, creative direction and advertising to help brands create an impact, one video at a time.
A curiosity for beauty is part of his upbringing. Growing up on the gorgeously wild island of Sicily, He has had an appreciation for artigianalità and an obsession with quality since birth. Masterpieces are manifested in everyday things.
He has always been fascinated by cinema, and he knew that he didn’t want to just watch films − He wanted to create them. His hands-on experience with film started early when his parents gave him a camcorder at 10 years old. He then trained himself to shoot with a steady hand and experimented with cinematic techniques. He went on to formal training, graduating with a master in Audiovisual Direction and Production in Milan.
Fast forward to hundreds of commercials, documentaries and short films later, Giuseppe is known for films that give viewers the opportunity to slow down and savor the stunning subtleties that the luxury industry is so celebrated for.
No man is an island, just as no great film is created alone. Giuseppe founded Vetrano Visuals in 2009, uniting talented creatives from around Italy with an international background to help bring clients’ dreams to life − and to your screen.