GIUSEPPE VETRANO - DIRECTOR, DOP & EDITOR
What makes me different? I do made-to-measure in a mass-produced world. I blend over 15 years of experience in filmmaking, creative direction and advertising to help brands create an impact, one video at a time.
A curiosity for beauty is part of my upbringing. Growing up on the gorgeously wild island of Sicily, I’ve had an appreciation for artigianalità and an obsession with quality since birth. Masterpieces are manifested in everyday things.
I’ve always been fascinated by cinema, and I knew that I didn’t want to just watch films − I wanted to create them. My hands-on experience with film started early when my parents gave me a camcorder at 10 years old. I then trained myself to shoot with a steady hand and experimented with cinematic techniques. I went on to formal training, graduating with a master in Audiovisual Direction and Production in Milan.
Fast forward to hundreds of commercials, documentaries and short films later, I’m known for films that give viewers the opportunity to slow down and savor the stunning subtleties that the luxury industry is so celebrated for.
No man is an island, just as no great film is created alone. Giuseppe founded Vetrano Visuals in 2009, uniting talented creatives from around Italy with an international background to help bring clients’ dreams to life − and to your screen.